Ahead of Valentines Day, Therese received the Co-op Guide to Dating, when she visited their Hamilton Road branch inFelixstowe. Their dating initiative in which they are selling produce that is past its 'Best Before' date is part of the Co-op's drive to drastically reduce food waste.
Therese said: "I was delighted to discuss the Co-op's innovative scheme with Roger Grosvenor – the joint Chief Executive of retail and Ayse Singh, Product and Safety & Standards Manager. It is important people recognise the difference between 'Best Before' – which means that it is perfectly ok to eat after that date and 'Use By' – which should not be consumed after that date. I hope that their initiative will encourage other supermarkets to follow suit."
Roger Grosvenor, Joint Chief Executive at the East of England Co-op, said: "We are committed to reducing waste in our business and The Co-op Guide to Dating is one of many initiatives we have instigated to make the East of England Co-op as efficient as possible, reducing our impact on the environment."
"During our trial we found our 10p items went within hours of being reduced, sometimes quicker. The vast majority of our customers understand they are fine to eat and appreciate the opportunity to make a significant saving on some of their favourite products."
Roger added: "The food we are selling is still edible and enjoyable past its Best Before date, but it needs to be eaten as soon as possible after purchase. It is mainly tinned and dried goods where eating past the Best Before date is still perfectly safe."
"This is not a money making exercise, but a sensible move to reduce food waste and keep edible food in the food chain. By selling perfectly edible food we can save 100,000 items every year which would otherwise have gone to waste."
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